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Mind Sets is the UX & product design studio of Yarden Gur, a senior UX and product design leader with a track record of turning complex problems into elegant, usable solutions.


I lead design, research, and product strategy for organisations of all sizes—from fast-moving startups to global enterprises.

Right now, I’m Head of Product Design at Sohonet, where I oversee UX across tools for film and TV professionals. Before that, I was UX Lead at Inchcape, where I tackled large-scale finance and operations workflows, and at Landor, working across brand and digital.

I specialise in making complex systems clear, intuitive, and genuinely useful. I’ve worked on everything from enterprise dashboards to customer onboarding, pricing tools, and internal platforms. 

My approach blends hands-on design with facilitation and strategy. I believe good UX is collaborative, and that design conversations, done right, can shift how organisations think.

If you’re looking for senior UX leadership, someone who can cut through complexity and bring people with them, let’s talk.